Unveils All-New Mobile Entertainment Venue at 58th Mobil 1 Twelve Hours of Sebring


Partnering with the Avon Park, FL Jaycees, Patrón Tequila, the world’s highest-quality ultra-premium tequila, has officially opened “Club Patrón” at Sebring International Raceway.

The fully-contained mobile entertainment venue, which will travel to several American Le Mans Series Presented by Tequila Patrón races this season, is open to the public on Friday, March 19 and Saturday March 20. The Club is located in the “Party Zone” at the Sebring track, and is operated locally by the Avon Park Jaycees.

Club Patrón provides an ideal venue for guests, 21-years-of-age and older, to enjoy a variety of signature Patrón tequila, Ultimat vodka and Pyrat rum cocktails while attending the events surrounding the 58th Mobil 1 Twelve Hours of Sebring race.

“Club Patrón was designed with race fans in mind. It’s a relaxed, open-air lounge located right in the center of the action at the track,” said Patrón’s chief marketing officer Matt Carroll. “As the presenting sponsor, and official spirit, of the American Le Mans Series, this venue provides an ideal opportunity and location for people to come sample and enjoy our high-quality ultra-premium spirits. It’s also a great fundraising tool for our good friends at the Avon Park Jaycees.”

Cocktails on the menu at Club Patrón include the Patrón Le Mans-arita (made with Patrón Silver tequila), the Patrón 12th Hour Power (created with Patrón Silver, Patrón XO Café, chocolate syrup, half & half, and coffee), and the Ultimat Lap (combining Ultimat vodka, lemonade, and a splash of soda.) Each of these cocktails are designed to showcase the high-quality and versatility of Patrón’s portfolio of ultra-premium spirits.

In addition to Club Patrón, the Tequila Patrón banner is also featured on two Ferrari F430 GTs from Extreme Speed Motorsports, and on the Highcroft Racing LMP2 entry. Tequila Patrón is also the title sponsor again this year of the Patrón GT3 Challenge.

Simply Perfect in every way, Patrón tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patrón is produced with unparalleled attention to detail. Imported and marketed by The Patrón Spirits Company, brands in the portfolio consist of Gran Patrón Burdeos, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, Patrón Añejo, Patrón XO Cafe (tequila and coffee liqueur), and Patrón Citrónge (extra fine orange liqueur), as well as Pyrat Pistol, Pyrat XO Reserve, and Pyrat Cask 1623 Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com.

Courtesy ALMS © RIF