Renault’s new black and gold livery might fall afoul of strict anti-tobacco advertising laws in Canada this year.<\/p>\n
That is the claim of the Toronto based Globe and Mail newspaper, after the Enstone based team’s newly Group Lotus-sponsored livery was launched officially last weekend at a racing car show in Birmingham.<\/p>\n
The 2011 Lotus Renault GP livery is a tribute to the Lotus cars of the 70s and 80s, whose black and gold colours were to promote Imperial Tobacco’s John Player Special cigarette brand.<\/p>\n
Group Lotus CEO Dany Bahar recently played down the latter fact, insisting that the 2011 Renault livery will not have any “negative implications with potential tobacco advertising”.<\/p>\n
But a Health Canada spokesperson revealed that if a F1 car did resemble a cigarette packet whilst racing on Montreal’s Circuit Gilles Villeneuve, “tobacco inspectors would need to fully review to assess whether a violation of the Tobacco Act has occurred”.<\/p>\n
An Imperial Tobacco spokesperson said: “It is categorically against the law to present any likeness to a cigarette pack.<\/p>\n
“If I were Lotus (Renault) … I would be concerned — I wonder if they are aware of the law in Canada.”<\/p>\n
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