{"id":14488,"date":"2011-12-02T07:16:04","date_gmt":"2011-12-02T12:16:04","guid":{"rendered":"https:\/\/www.racinginfocus.com\/?p=14488"},"modified":"2011-12-02T07:16:04","modified_gmt":"2011-12-02T12:16:04","slug":"red-bull-commitment-depends-on-success-marketing","status":"publish","type":"post","link":"https:\/\/www.racinginfocus.com\/rif\/formula-1\/red-bull-commitment-depends-on-success-marketing\/","title":{"rendered":"Red Bull commitment depends on success, marketing"},"content":{"rendered":"<p>Red Bull&#8217;s long-term commitment to formula one depends on track success and the marketing value, Dr Helmut Marko has admitted.<\/p>\n<p>The UK-based, Austrian team has embarrassed dedicated carmakers and legendary motor racing teams including Ferrari and McLaren in the past few seasons by dominating the sport.<\/p>\n<p>&#8220;What is really funny is that over the last few decades McLaren and Ferrari have been arch rivals, but since our arrival &#8211; and success &#8211; they have moved much closer together,&#8221; laughed Marko, who is team owner Dietrich Mateschitz&#8217;s right-hand man on F1 matters.<\/p>\n<p>Nonetheless, there remain questions about Red Bull&#8217;s long-term commitment.<\/p>\n<p>&#8220;That&#8217;s not entirely true,&#8221; the Austrian insisted to F1&#8217;s official website.<\/p>\n<p>&#8220;There have been comments from Dietrich Mateschitz that should the framework requirements not apply, then there could be second thoughts.<\/p>\n<p>&#8220;Formula one is a marketing tool for Red Bull, which means that we permanently evaluate our input and the output of our commitment,&#8221; said Marko.\u00a0 &#8220;This equation has to be positive.<\/p>\n<p>&#8220;If long-term success is there, then there is definitely no question at all.&#8221;<\/p>\n<p><span style=\"color: #888888;\"><em>\u00a9 RIF | GMM<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Red Bull&#8217;s long-term commitment to formula one depends on track success and the marketing value, Dr Helmut Marko has admitted. The UK-based, Austrian team has embarrassed dedicated carmakers and legendary motor racing teams including Ferrari and McLaren in the past few seasons by dominating the sport. &#8220;What is really funny is that over the last &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[262,1628,5262,5340,129],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/14488"}],"collection":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/comments?post=14488"}],"version-history":[{"count":1,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/14488\/revisions"}],"predecessor-version":[{"id":14489,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/14488\/revisions\/14489"}],"wp:attachment":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/media?parent=14488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/categories?post=14488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/tags?post=14488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}