{"id":16343,"date":"2012-07-09T20:11:15","date_gmt":"2012-07-10T00:11:15","guid":{"rendered":"https:\/\/www.racinginfocus.com\/?p=16343"},"modified":"2012-07-09T20:11:15","modified_gmt":"2012-07-10T00:11:15","slug":"mclaren-eyes-coca-cola-title-sponsorship","status":"publish","type":"post","link":"https:\/\/www.racinginfocus.com\/rif\/formula-1\/mclaren-eyes-coca-cola-title-sponsorship\/","title":{"rendered":"McLaren eyes Coca-Cola title sponsorship"},"content":{"rendered":"<p>Coca-Cola, arguably the most recognised brand name in the world, could become McLaren&#8217;s next title sponsor.<\/p>\n<p>It emerged recently that the famous British team&#8217;s current main backer, Vodafone, is reviewing its major sponsorships.<\/p>\n<p>According to the German-language website motorsport-total.com, business journalists Christian Sylt and Caroline Reid said Coke would be &#8220;an ideal replacement&#8221;.<\/p>\n<p>The report said Coca-Cola spends about EUR 80 million on the Olympic Games every four years, according to Street and Smith&#8217;s Sport Business Journal.<\/p>\n<p><span style=\"color: #888888;\"><em>\u00a9 RIF | GMM<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola, arguably the most recognised brand name in the world, could become McLaren&#8217;s next title sponsor. It emerged recently that the famous British team&#8217;s current main backer, Vodafone, is reviewing its major sponsorships. According to the German-language website motorsport-total.com, business journalists Christian Sylt and Caroline Reid said Coke would be &#8220;an ideal replacement&#8221;. The report &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[759,5262,5340,5284,5309],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/16343"}],"collection":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/comments?post=16343"}],"version-history":[{"count":1,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/16343\/revisions"}],"predecessor-version":[{"id":16344,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/16343\/revisions\/16344"}],"wp:attachment":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/media?parent=16343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/categories?post=16343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/tags?post=16343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}