{"id":17026,"date":"2012-11-09T07:12:12","date_gmt":"2012-11-09T12:12:12","guid":{"rendered":"https:\/\/www.racinginfocus.com\/?p=17026"},"modified":"2012-11-09T07:12:12","modified_gmt":"2012-11-09T12:12:12","slug":"coke-would-tackle-f1-with-energy-drink-ecclestone","status":"publish","type":"post","link":"https:\/\/www.racinginfocus.com\/rif\/formula-1\/coke-would-tackle-f1-with-energy-drink-ecclestone\/","title":{"rendered":"Coke would tackle F1 with energy drink &#8211; Ecclestone"},"content":{"rendered":"<p>Bernie Ecclestone has admitted that if Coca-Cola enters formula one as a sponsor, it would do so with one of its &#8216;energy drink&#8217; brands.<\/p>\n<p><img loading=\"lazy\" class=\"ngg-singlepic ngg-left alignright\" style=\"margin: 5px 10px;\" src=\"https:\/\/www.racinginfocus.com\/rif\/gallery\/f1-2012-rif-images\/f1-12-people\/Bernie-Ecclestone-2.jpg\" alt=\"Bernie-Ecclestone-2\" width=\"384\" height=\"256\" \/>It was reported earlier this year that Coke, arguably the most recognised brand name on earth, could be eyeing F1.<\/p>\n<p>Sources had told the business journalist Christian Sylt that McLaren could ultimately win the deal, replacing the British team&#8217;s flagging title backer Vodafone.<\/p>\n<p>Asked about the rumours, Ecclestone told Eurosport: &#8220;The president of Coca-Cola is a very good friend of mine but the head of marketing has always said he didn&#8217;t think formula one was good for them.&#8221;<\/p>\n<p>But the F1 chief executive admitted that &#8220;if they do come in I think they will come in with one of their energy drink brands, not Coke itself.&#8221;<\/p>\n<p>Sylt said Coca-Cola&#8217;s leading energy drink brand is Relentless, which according to Wikipedia &#8220;has been compared to energy drinks such as Red Bull&#8221;.<\/p>\n<p>Ecclestone, however, warned: &#8220;You wouldn&#8217;t want to take Red Bull on.&#8221;<\/p>\n<p><span style=\"color: #888888;\"><em>\u00a9 RIF | GMM<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bernie Ecclestone has admitted that if Coca-Cola enters formula one as a sponsor, it would do so with one of its &#8216;energy drink&#8217; brands. It was reported earlier this year that Coke, arguably the most recognised brand name on earth, could be eyeing F1. Sources had told the business journalist Christian Sylt that McLaren could &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[59,759,5262,5340,129],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/17026"}],"collection":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/comments?post=17026"}],"version-history":[{"count":1,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/17026\/revisions"}],"predecessor-version":[{"id":17027,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/17026\/revisions\/17027"}],"wp:attachment":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/media?parent=17026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/categories?post=17026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/tags?post=17026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}