{"id":24845,"date":"2014-09-16T07:31:51","date_gmt":"2014-09-16T11:31:51","guid":{"rendered":"https:\/\/www.racinginfocus.com\/?p=24845"},"modified":"2014-09-16T07:31:51","modified_gmt":"2014-09-16T11:31:51","slug":"ferraris-business-success-unrelated-to-f1-montezemolo","status":"publish","type":"post","link":"https:\/\/www.racinginfocus.com\/rif\/formula-1\/ferraris-business-success-unrelated-to-f1-montezemolo\/","title":{"rendered":"Ferrari&#8217;s business success unrelated to F1 &#8211; Montezemolo"},"content":{"rendered":"<p>Luca di Montezemolo says there is no correlation between Ferrari&#8217;s successes as a business as opposed to success in formula one.<\/p>\n<p>After 23 years as president, the Maranello marque&#8217;s iconic leader is stepping down to be replaced by Fiat-Chrysler chief Sergio Marchionne.<\/p>\n<p>Defending his position, Marchionne said that while 67-year-old Montezemolo should be applauded for growing Ferrari as a road car business, the downwards trend of success in formula one needs to be addressed.<\/p>\n<p>The implication is that, ultimately, Ferrari overall will suffer.<\/p>\n<p>But, in an interview to be aired by Italian broadcaster Rai 1 later on Tuesday, Montezemolo challenged the view that Ferrari&#8217;s road car and F1 successes can be tied together.<\/p>\n<p>&#8220;I often hear people say &#8216;If you win you sell more, if you lose you sell less&#8217;,&#8221; said the charismatic Italian.<\/p>\n<p>&#8220;My reply is that it is not so.\u00a0 Just think that the greatest growth Ferrari has had over the past 60 years was in the United States &#8212; the country where formula one is almost unknown.&#8221;<\/p>\n<p>Montezemolo says that even applies to other markets.<\/p>\n<p>&#8220;It would be said &#8216;take a German driver, sell more in Germany&#8217;.\u00a0 But we had outstanding victories with a driver like Schumacher, but we didn&#8217;t sell any more in Germany,&#8221; he insisted.<\/p>\n<p>Meanwhile, as Montezemolo&#8217;s decline is hotly debated in Italy and beyond, a member of the influential Agnelli family has backed the controversial news.<\/p>\n<p>Andrea Agnelli, president of the Juventus football club, said Montezemolo made a &#8220;profound&#8221; impact on Ferrari, including &#8220;incredible achievements&#8221; for the Maranello marque.<\/p>\n<p>But he said responsibility for Ferrari&#8217;s failure to win a title since Kimi Raikkonen in 2007 &#8220;applies to everyone&#8221;.<\/p>\n<p>&#8220;Whenever you begin a process of renewal which relates to the medium and long term, it is right that it involves new people,&#8221; said Agnelli, whose uncle was the great Fiat figurehead Gianni Agnelli.<\/p>\n<p>&#8220;Ferrari must not be nostalgic but look to the future in a constructive manner with regards to the leadership,&#8221; he is quoted by La Gazzetta dello Sport.<\/p>\n<p>&#8220;I hope that Ferrari and Juventus win together perhaps already next year, as anyone who works in sports can set no other ambition than victory.<\/p>\n<p>&#8220;Sport, from this point of view, is ruthless both on the football field and on the track,&#8221; said Agnelli.<\/p>\n<p>\u00a9 RIF | GMM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luca di Montezemolo says there is no correlation between Ferrari&#8217;s successes as a business as opposed to success in formula one. After 23 years as president, the Maranello marque&#8217;s iconic leader is stepping down to be replaced by Fiat-Chrysler chief Sergio Marchionne. Defending his position, Marchionne said that while 67-year-old Montezemolo should be applauded for &#8230;<\/p>\n","protected":false},"author":1,"featured_media":24371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[3],"tags":[5262,93,5340,148,1408],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/24845"}],"collection":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/comments?post=24845"}],"version-history":[{"count":1,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/24845\/revisions"}],"predecessor-version":[{"id":24846,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/24845\/revisions\/24846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/media\/24371"}],"wp:attachment":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/media?parent=24845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/categories?post=24845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/tags?post=24845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}