{"id":2559,"date":"2010-02-19T18:10:48","date_gmt":"2010-02-19T23:10:48","guid":{"rendered":"https:\/\/www.racinginfocus.com\/?p=2559"},"modified":"2010-02-19T18:10:48","modified_gmt":"2010-02-19T23:10:48","slug":"record-level-of-corporate-involvement-at-sebring","status":"publish","type":"post","link":"https:\/\/www.racinginfocus.com\/rif\/alms\/record-level-of-corporate-involvement-at-sebring\/","title":{"rendered":"Record level of Corporate involvement at Sebring"},"content":{"rendered":"
Raceway expects largest grid in five years for 2010 endurance classic<\/span><\/h5>\n

\u00a0<\/p>\n

Sebring International Raceway has reached a record level of corporate participation for next month\u2019s 58th annual Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida. Hospitality, sponsorships, advertising and other corporate involvement is the highest ever achieved since joining the American Le Mans Series in 1999.<\/p>\n

\u201cThese are challenging times, especially in our industry,\u201d stated Sebring President and General Manager Tres Stephenson. \u201cHowever, we have managed to set a new record this year in terms of corporate involvement. This is a testament to Sebring\u2019s legendary status in motorsports and its proven record as a sports marketing tool with a worldwide audience. Together with the American Le Mans Series, Sebring has poised itself for another decade of growth.\u201d<\/p>\n

On track, Sebring will feature its largest entry in five years, a further indication that the American Le Mans Series continues to strengthen its role as North America\u2019s leading sports car racing series.<\/p>\n

A small selection the highlights include the first race for the factory Lola-Aston Martin in North America, the debut of the American Le Mans Series\u2019 two new Challenge classes, and an epic GT2 clash that features six world-class manufacturers \u2013 BMW, Chevrolet, Ferrari, Ford, Jaguar and Porsche.<\/p>\n

\u201cI could not be more proud of Tres Stephenson and his staff for the results they are producing,\u201d said Scott Atherton, President and CEO of the American Le Mans Series. \u201cAt a time when positive growth for any business is hard to come by, almost every category of measure for the Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida is up. To be able to report solid increases in sponsorship, corporate hospitality and ticket sales is truly remarkable. And with a larger field of world-class cars the racing will not disappoint either.<\/p>\n

Altogether it promises to be another outstanding event. \u201cI think there are good reasons for the success Sebring is having at a time when other venues are not as fortunate,\u201d Atherton added. \u201cIn all of motorsport there is nothing like the Mobil 1 Twelve Hours of Sebring. For the teams and drivers it represents the most demanding sports car endurance race in the world. As they say\u202612 hours of racing at Sebring is tougher and more enlightening than 24 hours any place else. And for fans it represents a combination of one of the great spectacles of motorsport \u2013 with outstanding racing taking place on the circuit coupled with an unmatched slate of activities taking place off the track \u2013 all surrounded by one of the most entertaining and unique atmospheres you\u2019ll ever find at a race track.\u201d<\/p>\n

Sebring\u2019s list of major sponsors includes Mobil 1, Fresh from Florida, Jaguar, Yokohama, Coca-Cola, Budweiser, Alpina Geneve, and Highlands Today\/Tampa Tribune. Additionally, dozen of other national and regional companies have partnered with Sebring International Raceway for this year\u2019s race.<\/p>\n

Source ALMS \u00a9 RIF<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Raceway expects largest grid in five years for 2010 endurance classic \u00a0 Sebring International Raceway has reached a record level of corporate participation for next month\u2019s 58th annual Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida. Hospitality, sponsorships, advertising and other corporate involvement is the highest ever achieved since joining the American …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[9],"tags":[5264,761,5334,760,759,758,762,366,79,757,5301,71,755,756,5276],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/2559"}],"collection":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/comments?post=2559"}],"version-history":[{"count":2,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/2559\/revisions"}],"predecessor-version":[{"id":2561,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/posts\/2559\/revisions\/2561"}],"wp:attachment":[{"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/media?parent=2559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/categories?post=2559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.racinginfocus.com\/rif\/wp-json\/wp\/v2\/tags?post=2559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}