Niki Lauda is on the lookout for a new sponsor for his famous red cap.<\/p>\n
Ever since a near-fatal shunt in 1976 left him with head and facial scars, the iconic Austrian racer, businessman and TV commentator has sold the commercial rights to the front of his ever-present baseball cap.<\/p>\n
For more than two decades, ‘Parmalat’ paid for the privilege, and in 2002 the German heating company ‘Viessmann’ took over the deal.<\/p>\n
In 2007, the name and logo of the Swiss machinery maker ‘Oerlikon’ began adorning 60-year-old Lauda’s head, with speculation suggesting an annual six-figure sum.<\/p>\n
The daily Osterreich newspaper is now reporting that the Oerlikon deal is set to lapse at the end of the year due to cost cutting.<\/p>\n
“The contract with Oerlikon is running out — that’s right,” Lauda confirmed to the APA news agency.<\/p>\n
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