Pirelli has acknowledged it has a role to play in boosting formula one’s “show”.<\/p>\n
The Italian brand is F1’s new exclusive supplier beginning next year, and some figures see it as an opportunity to create tyres that lead to entertaining races.<\/p>\n
In Canada two weeks ago, Bridgestone’s crumbling tyres were credited for producing a spectacular race, and The Observer writer Oliver Owen said on Sunday he hoped “Pirelli were paying attention”.<\/p>\n
“We want to create a show — as a fan I’d say it (Canada) was great fun, watching the strategy,” Paul Hembery, Pirelli’s competition director, told Reuters in the Valencia paddock on Sunday.<\/p>\n
“Others would say that wasn’t very good for the tyre company,” he acknowledged.<\/p>\n
“We can happily make a tyre that would last a whole race and not degrade, but we need to try and balance that with a good show.\u00a0 I think we want to do the show route,” said Hembery.<\/p>\n
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