Home | Formula 1 | Santander ups Ferrari presence with cap deal

Santander ups Ferrari presence with cap deal

Spanish bank Santander has upped its sponsorship of the Ferrari team to include signage on the front of the team’s official cap.

The cap, making its debut on Fernando Alonso and Felipe Massa’s heads at the Madonna di Campiglio media ski event in the Italian Dolomites on Monday, replaces the 2010 edition that featured signage of the Abu Dhabi-owned Mubadala company.

It is expected that Santander’s sponsorship of McLaren could now end, despite the logo still featuring on the corporate partner page of the British team’s website.

A report by Europa Press claims Santander will continue to be the title sponsor of the British, German and Italian grands prix in 2011, whilst also having a significant brand presence in Spain, Valencia and Brazil.