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Legends Sales & Marketing has been chosen to join the Circuit of The Americas’ team to provide personal seat license and ticket sales services. Legends Sales & Marketing has proven experience in designing and marketing unique seating arrangements and experiences for sports venues, and currently manages ticket sales for the San Francisco 49ers new stadium, the Rose Bowl and the New York Red Bulls’ Red Bull Arena along with a number of other world-class venues. Previous clients of the Legends management team include Cowboys Stadium, Yankee Stadium, and MetLife Stadium.
“Legends impressed us with their track record and the emphasis they put on providing ticket buyers with a great value,” said Geoff Moore, chief marketing and sales officer of Circuit of The Americas. “I am pleased they have joined our team in this key role.”
“We’re excited to bring our unique approach to Circuit of The Americas and to be able to contribute to growing the fan base,” said Chad Estis, president of Legends Sales & Marketing. “It is truly a one-of-a-kind venue, and we believe high performance motor sports racing is going to represent a hot growth area relative to other sports categories. We are confident we will be able to help Circuit of The Americas build great crowds to experience the thrill these events deliver.”
Todd Fleming, vice president of sales, has been tapped to lead the Legends Sales & Marketing team for Circuit of The Americas. He and his organization will focus on ticket, suite, and select seating placement, and on methods for delivering an enhanced experience for all fans that goes beyond the races themselves.
Ticket Advisor Hiring Process
Legends Sales & Marketing plans to hire up to 20 new ticketing advisors to assist fans in their ticket selections and purchases. Interviewing has begun for candidates with experience in the Austin, San Antonio, Houston and DFW markets. Additionally, the company has scheduled a job fair on February 24-25 at InterContinental Hotel Stephen F. Austin at 701 Congress Avenue in Austin, Texas to accept resumes and conduct interviews for the most immediate openings. Legends Sales & Marketing plans to be fully staffed by March 1, 2012 and fully prepared to assist ticket buyers interested in the 2012 FORMULA 1 UNITED STATES GRAND PRIX scheduled for November 16-18.
About Circuit of The Americas
Circuit of The Americas will be a world-class destination for performance, education and business. It will be the first purpose-built Grand Prix facility in the United States designed for any and all classes of racing, from motor power to human power, and be the U.S. home to both the Formula 1 Grand Prix and V8 Supercar World Championships.
The Circuit of The Americas’ master plan features a variety of permanent structures designed for business, education, entertainment and race use. Its signature element will be a 3.4-mile circuit track with capacity for 120,000 fans. Other support buildings will include a medical facility, a conference center, a banquet hall as well as an expansive outdoor live music space. Future proposed amenities include a driving/riding experience, a motorsports driving club, kart track, grand plaza event center and tower, and a trackside recreational vehicle park. For more information and downloadable video, audio and photos, visit: www.CircuitofTheAmericas.com.
About Legends Sales & Marketing
Legends Sales & Marketing offers team owners, facility operators and athletic departments sales services including ticket sales and service, personal seat license sales execution, customer relations and database management, and sales training and consulting. Current clients include the San Francisco 49ers, Rose Bowl, Farmer’s Field, and Pinnacle Bank Arena. Legends Hospitality Holding Company LLC is co-owned by the Dallas Cowboys, New York Yankees and two equity firms, Goldman Sachs and CIC Partners. The firm provides a broad array of business services including sales, hospitality and merchandising to the sports and entertainment industry.
© RIF | Circuit of The Americas
