McColm announces marketing partnership with Race Time Radio

Ajax racer riding momentum after Mosport top-10

August 22, 2010, AJAX, ON – Joey Mccolm’s season just keeps getting better. The Ajax, Ontario, racer is riding a streak of solid finishes and career firsts, and his efforts were recently rewarded with an exciting sponsorship announcement.

McColm will add Race Time Radio, Shell Rotella, Sirius Satellite Radio, and The Score Satellite Radio as sponsors on his NASCAR Canadian Tire Series entry for the series’ biggest race next weekend in Montreal. The announcement coincidentally came the same week McColm cracked the top-10 in series points for the first time in his young career.

“It’s hard to explain how happy I am with our progress this season,” said McColm. “This is the first time we’ve attempted to run the entire 13-race schedule, and my crew has been amazing.

“The western swing was hard on everybody, but we keep finding consistency on the race track. It’s much easier to keep the car maintained when we make it to the finish.”

The marketing partnership was announce on the weekly Race Time Radio program, and it’s a first for McColm.

“Getting media attention is the name of the game in motorsports,” said McColm. “It’s necessary to keep the sponsors happy. The opportunity to have the media as a sponsor is rare.

“I’m excited to come to the series’ premier event to represent some great partners. If we can score another top-10 finish it will be a successful outing.”

For more information on Joey McColm visit www.cm2c.ca. To learn more about Race Time Radio and its affiliates visit www.racetimeradio.com

© RIF | CM2C Racing – Adam Ross