TORONTO (July 16, 2010) – The concept of Free Friday at the track proved to be a great way to attract fans to the Honda Indy Toronto, while helping Make-a-Wish® Canada at the same time.
Fans and families came out in droves to attend Ontario’s largest annual sporting event, taking advantage of the unique promotion generously offered by Ontario Honda Dealers Association.
“It was a win-win situation for everyone,” said Jennifer Ritter, Chief Executive Officer for Make-A-Wish® Canada. “This partnership with Honda is helping raise awareness for our foundation and getting us closer to granting wishes to every child with and for whom we work.”
As intended, a good percentage of people in attendance were discovering racing.
“This is great,” said Todd English, who took his son Matthew and daughter Kaitlin to Exhibition Place for the first time. “I wanted to see what my kids thought of racing before paying for tickets, and now I know they’ve enjoyed it very much.”
The highlight for many fans was catching a good glimpse of Canadian racecar drivers Paul Tracy and Alex Tagliani.
“It’s really cool to see the drivers, trucks (transporters) and their cars,” said nine-year-old Matthew English. The cars are really fast and loud.”
When asked what car was his favorite, it wasn’t one of the Indy cars that caught his eye: “I like the NSX in the Honda display,” he added with a grin.
Families were able to watch a lengthy list of races including the IZOD IndyCar Series, Firestone Indy Lights, NASCAR Canadian Tire Series, Acura Sports Car Challenge, Castrol Canadian Touring Car Championship and the SCCA Pro Racing Trans-Am Series.
Additionally, there were a number of activities to entertain them, including the ‘Auto Expo’ which featured fine cars and a variety of racecars, driver autograph sessions, the Pizza Pizza Family Zone, live music, motorcycle stunt shows, interactive games and exhibits and a variety of displays and merchandise.
© RIF | Kathleen Stelmach